You might have seen images like this on city light posts and cereal boxes.

What are they?

QR (or Quick Response) Codes are unique images that can be linked to URLs (website addresses), which can be read by mobile devices.  You just need to download the free software for your device. These images can also contain your contact info (called MeCards).  So a prospect can simply scan your unique image to automatically import your contact info into their mobile device's address book. 

The Element of Curiosity

I believe advisors should add these images to the back of their business cards (to automatically download your contact info).  If popularity continues, I'd convert this image into a sign and post it on a bench at my local Country Club (taking the viewer to your website).

How do they work?

(1) Download a Free QR Reader App to your mobile device.

Windows Mobile

http://www.i-nigma.com

http://web.scanlife.com/us_en/

Andriod

http://www.i-nigma.com

http://www.quickmark.com.tw/

iPhone

QR Code Reader (What I use)

(2) Create your own Website URL or Contact Details (MeCard) QR Code

http://www.qrstuff.com/

http://www.quickmark.com.tw/en/qrcode-datamatrix-generator/?qrmecard

Marketing Ideas

• Add it to the back of your business card or email signature
• Add it to your marketing collateral
• Create an offer or give-a-way

Try It

   1. Download a QR Reader for your mobile device.
   2. Scan the images above. (hold your phone up to the screen)