Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines.

Even companies that do big business online struggle to be noticed by Google users. The Web, after all, is home to some 120 million Internet domains and tens of billions of indexed pages. But every company, big or small, can draw more Google traffic by using search-engine optimization -- SEO, for short.

Traffic is directly related to your site's rank among Google's search results -- the higher the rank, the more you get. The specific algorithms, or formulas, that Google and other search engines use to rank websites are closely guarded secrets, but the basic components are widely known. SEO involves tailoring your website to satisfy as many of the ranking criteria as possible.

But also understand that only about 25% of your 'on-site' SEO efforts might help in your actual Search Engine Ranking Potion (SERP). The other 75% might be due to creating links back to your website from other social media, online directories, location (map) sites, bookmark sites, and more.

MIAGD has tried to simplify these 2 important SEO strategies for Advisors.

On Site SEO Strategy

Off Site SEM Strategy