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Written by Matt
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Tuesday, 02 March 2010 07:54 |
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You know that Web 2.0 technologies can help your business, follow this path to enlightenment. - Have a Plan - Social media might not be for every business. Figure out if it makes sense for your business and if your customers are active on social media sites.
- Take Small Steps With a Goal in Mind - Do you just want to communicate with your customers or actively sell to them? Know your goal and start working towards it.
- It Takes Time - Understand that social media success doesn't happen overnight. The more time you invest, the more you'll get out of it.
- Measurement - Develop a plan to define metrics for success. There are some great tools out there like link shorteners for Twitter or Google e-mail alerts to track online mentions.
- Be Flexible - Try different strategies and social media sites. You might have to find other ways to reach your audience or re-work your message.
This is the summary of an article written on Mashable, The Social Media Guide. If you're looking for information on how you can use social media effectively, this website is a great resource.
Find the full article here: Mashable Social Media Guide Fidelity Guide Recommended Industry Resource: Kristen Luke | Wealth Management Marketing Social Media Archiving: SocialWare.com
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Last Updated ( Tuesday, 09 March 2010 17:41 )
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